WE ARE PYCO
We bring you the impossible
We’re a team of accomplished statistical data scientists, entrepreneurs, and tech individuals that shares a common goal—solving the impossible, creating disruptive solutions, and sharing back.
OUR FIRST DISRUPTIVE SOLUTION
An intelligence algorithm that predicts every individual’s personality type instantly. No questionnaires. No interviews. No tests. All run by machine.
We’ve basically operationalized the 100-year-old psychology work, the work of eminent thinkers in the field of psychology like Carl Jung and Abraham Maslow. Carl Jung was a pioneering psychologist in the development of the concept of psychological or personality typing. The concept of psychological or personality typing was then expanded on by Isabel Briggs Myers with the creation of the Myers-Briggs Type Indicator (MBTI). Personality psychology is a branch of psychology in academia.
IMPORTANT TO REMEMBER
The business landscape has changed. Customers are not only more difficult to acquire, keep, and grow, but also much harder to please, engage, connect, communicate, and build relationship with than ever before. Customers also own the relationship—not the company. Business success today requires a new depth of customer insight—an insight that is beyond any demographic, buyer, interest, financial, and lifestyle data. That insight is personality. Personality is the root of all behaviors, feelings, attitudes, desires, and needs. Personality is the piece that makes us unique. You use personality information to engage, connect, communicate, sell, and build relationship with customers. Keep in mind, we today can no longer think in terms of transactions, we think in terms of relationships. PYCO data assist you in understanding your customers in a way that can help you forge a strong and trusting relationship with them.
PERSONALITY PSYCHOLOGY—Components of Personality
Personality is made up of the characteristic patterns of thoughts, feelings, and behaviors that make a person unique. In addition, personality arises from within the individual and remains fairly consistent throughout life. Personality is highly predictive because it is the root of all behaviors, feelings, attitudes, and needs.
Some of the fundamental characteristics of personality include:
– Consistency—There is generally a recognizable order and regularity to behaviors. Basically, people act in the same or similar ways in a variety of situations.
– Impact on Behaviors and Actions—Personality not only influences how we move and respond in our environment but also causes us to act in particular ways.
– Multiple Expressions—Personality is revealed in more than just behavior. It is also seen in our thoughts, feelings, close relationships, and other social interactions.
The bottom line is that we are creatures of habit. Our brains may be complex, but our behaviors are not. We act the same way over and over again—life, social, relationship, etc. Since we are habitual creatures, an intelligence algorithm can be written by using publicly available data to connect us to one of the 16 psychological or personality types.
- GENDER: Female
- AGE: 25 – 30
- HOUSEHOLD INCOME: $70K – $100K
- MARITAL STATUS: Married
- EDUCATION: High School
- FAMILY SIZE: 4
- OCCUPATION: Teacher
- RELIGION: Protestant
- RACE: White
REMARKS: This is more like data field, variable, indicator
- Has a child between 5 months and 10 months
- She carries a platinum card and shop online
- Spends $500+/month online
- She is in the middle socio-economic rank
- Belongs to a book club
- She lives in the upper-middle community
REMARKS: This describes her lifestyle and social class. Survey and focus group studies are some of the ways to measure and identify lifestyle.
– PERSONALITY –
INTROVERT: She is a private type and not interested in high energy events. She prefers small group or party size when hanging out. To reach her, you have to write to her.
STRONG FEELING: She is more likely to use and read Customer review than Editorial review when evaluating her interest in a book.
PERSONALITY: She has high respect for facts and data. Company may want to approach her with good reviews, strong research findings, and well-organized flow of information. Communication must be clear and straightforward manner. Loyalty is extremely strong with this personality type. She seeks good “value” items.
REMARKS: This shows how she likes to be approached, how she collects information, and how she makes decision. Personality is highly predictive because it is the root of all behaviors, feelings, attitudes, and needs.
Many Uses of Personality or Psychological Types
• Artificial Intelligence (AI) • Marketing • Sales • HR • Relationships • Travel & Hospitality • Computer Gaming • Education • Medical • Financial • Insurance • Real Estate • Legal • Politics • News • Social Media
– “One message, but delivered differently” –
KNOWING IS POWERFUL
it changes how you market & communicate
The maps below show which States have high concentration of Extroverts, Introverts, and Ambiverts.
How we ranked them? We ranked them by the proportion of the personality type to the total population of the State. It will be the percentage and not the count.
go & check it out
LOOK UP POTENTIAL CLIENTS, CELEBS, FRIENDS, etc.
pLookup.com provides powerful yet simple communication tips for winning sales, friends or relationships
PERSON | POLITICIAN | PROMINENT CELEBRITY | SPORT PLAYER | PROFESSIONAL INDIVIDUAL
pLookup.com is wholly owned by PYCO
launched April 8, 2016