WE ARE PYCO

We bring you the impossible

DNA-icon

The DNA of Human Behavior—the Personality

ABOUT US

We’re a team of accomplished statistical data scientists, entrepreneurs, and tech individuals that shares a common goal—solving the impossible, creating disruptive solutions, and sharing back.

OUR FIRST DISRUPTIVE SOLUTION
An intelligence algorithm that predicts every individual’s personality type instantly. No questionnaires. No interviews. No tests. All run by machine.

We’ve basically operationalized the 100-year-old psychology work, the work of eminent thinkers in the field of psychology like Carl Jung and Abraham Maslow. Carl Jung was a pioneering psychologist in the development of the concept of psychological or personality typing. The concept of psychological or personality typing was then expanded on by Isabel Briggs Myers with the creation of the Myers-Briggs Type Indicator (MBTI). Personality psychology is a branch of psychology in academia.

IMPORTANT TO REMEMBER
The business landscape has changed. Customers are not only more difficult to acquire, keep, and grow, but also much harder to please, engage, connect, communicate, and build relationship with than ever before. Customers also own the relationship—not the company. Business success today requires a new depth of customer insight—an insight that is beyond any demographic, buyer, interest, financial, and lifestyle data. That insight is personality. Personality is the root of all behaviors, feelings, attitudes, desires, and needs. Personality is the piece that makes us unique. You use personality information to engage, connect, communicate, sell, and build relationship with customers. Keep in mind, we today can no longer think in terms of transactions, we think in terms of relationships. PYCO data assist you in understanding your customers in a way that can help you forge a strong and trusting relationship with them.

BUILDING PROCESS

GLOBE: USA
US Adults - age 18 and above
SNAPSHOT
Snapshot of the individual - append publicly available data (education, age, marriage, gender, family size, etc.)
MACHINE ALGORITHM
Run through the approx. 1,500 pages long Intelligence Algorithm and EDNA
PERSONALITY
Personality Type of every individual - Extrovert, Introvert, Ambivert, Sensing, Intuition, Thinking, Feeling, Judging, Perceiving

***

We are habitual creatures.  Our brains may be complex, but our behaviors are not.  We act the same way over and over again—life, social, relationship, etc.  Because we are habitual creatures, an intelligence algorithm can be written by using publicly available data to connect us to one of the 16 psychological or personality types.

DATA DIFFERENCE

Girl_orange_color_trans_sm

DATA
DEMOGRAPHIC

  • GENDER: Female
  • AGE: 25 – 30
  • HOUSEHOLD INCOME: $70K – $100K
  • MARITAL STATUS: Married
  • EDUCATION: High School
  • FAMILY SIZE: 4
  • OCCUPATION: Teacher
  • RELIGION: Protestant
  • RACE: White

REMARKS: This is more like data field, variable, indicator

Girl_orange_color_trans_sm

DATA
LIFESTYLE

  • Mom
  • Has a child between 5 months and 10 months
  • She carries a platinum card and shop online
  • Spends $500+/month online
  • She is in the middle socio-economic rank
  • Belongs to a book club
  • She lives in the upper-middle community

REMARKS: This describes her lifestyle and social class. Survey and focus group studies are some of the ways to measure and identify lifestyle.

Girl_orange_color_trans_sm

DATA
– PERSONALITY –

INTROVERT: She is a private type and not interested in high energy events. She prefers small group or party size when hanging out. To reach her, you have to write to her.

STRONG FEELING: She is more likely to use and read Customer review than Editorial review when evaluating her interest in a book.

PERSONALITY: She has high respect for facts and data. Company may want to approach her with good reviews, strong research findings, and well-organized flow of information. Communication must be clear and straightforward manner. Loyalty is extremely strong with this personality type. She seeks good “value” items.

REMARKS: This shows how she likes to be approached, how she collects information, and how she makes decision. Personality is highly predictive because it is the root of all behaviors, feelings, attitudes, and needs.

Many Uses of Personality or Psychological Types
• Artificial Intelligence (AI) • Marketing • Sales • HR • Relationships • Travel & Hospitality • Computer Gaming • Education • Medical • Financial • Insurance • Real Estate • Legal • Politics • News • Social Media
– “One message, but delivered differently” –

CAMPAIGN SUCCESS

Incremental Lift

 

10X Lift

KNOWING IS POWERFUL

it changes how you market & communicate

The maps below show which States have high concentration of Extroverts, Introverts, and Ambiverts.

How we ranked them? We ranked them by the proportion of the personality type to the total population of the State. It will be the percentage and not the count.

EXTROVERT

E
/Outward or Talking Out
  • Extrovert_trans
  • 40.61% US Population
  • More West and East Coasts
  • Examples: AZ, NM, OR, CA, DC

Enlarge Map

INTROVERT

I
/Inward or Thinking Out
  • Introvert_trans
  • 36.16% US Population
  • More North and Middle
  • Examples: MT, UT, CO, MA, WI

Enlarge Map

AMBIVERT

A
/Outward-Inward Balance
  • Ambivert_trans
  • 23.23% US Population
  • More South and Middle
  • Examples: TX, HI, OK, KS, AR

Enlarge Map

go & check it out

LOOK UP POTENTIAL CLIENTS, CELEBS, FRIENDS, etc.

pLookup

pLookup.com provides powerful yet simple communication tips for winning sales, friends or relationships

PERSON | POLITICIAN | PROMINENT CELEBRITY | SPORT PLAYER | PROFESSIONAL INDIVIDUAL

pLookup.com is wholly owned by PYCO 

launched April 8, 2016

CONTACT US

WE WANT TO HEAR FROM YOU

Please write to us if you have any questions, requests, or comments.

Seattle | Washington | USA
+1 425 298 3138